Nothing screams social like a party, so ER developed a flagship event concept which has VIP guests interact through Twitter and Instagram ahead of meeting each other at at the Nile-side venue.  The Twittersphere went into a cheeky frenzy in the days leading up to the first event with Cairo’s A-list tweeting  #playrules which appeared at the party as part of the decor.  This set off a series of events which we very much enjoyed doing #justsaying.lifecycle managmenthot athletic legswatches italian